In recent years, SMS marketing has become a crucial aspect of business growth strategies. With a projected 63.9 million mobile connections (excluding IoT) as of January 2024 in Kenya, SMS has emerged as the most widespread communication channel.
SMS has evolved into a powerful tool for businesses to engage with customers. Presta’s SMS Schedule solutions now facilitate user growth, enhance marketing campaigns, and enable interactive customer service.
In this article, we’ll delve into Presta’s SMS Schedule, exploring its definition, benefits, how to and best practices. By understanding and implementing SMS scheduling effectively, your business/sacco can maximize their time and efficiency in engaging with customers, managing tasks and ultimately increasing revenues.
Let’s Talk Presta’s SMS Scheduling
Presta SMS Schedule isn’t your average scheduling tool—it’s a powerhouse that handles everything from promotions to customer engagement, all through the magic of SMS. With SMS Schedule, you can set up text messages to be sent at specific dates and times, just like you would with your calendar appointments. It’s like having your own personal assistant, but for sending messages!
So, what exactly can Presta’s SMS Schedule do for you?
Well, let’s start with the basics. Need to remind customers/members about that upcoming Event? SMS Schedule has you covered. Want to send out reminders and updates? Consider it done. It lets you connect with customers in a way that’s quick, personal, and oh-so-effective. Plus, with high delivery rates and low costs, it’s no wonder more and more businesses are hopping on the SMS bandwagon.
- Versatility and Quick Communication: From promotions to savings updates, SMS Schedule handles it all with ease. Our platform allows you to send messages, ensuring your communications are clear and concise.
- Cost-Effectiveness and High ROI: Save time and money with Presta’s SMS Schedule’s cost-effective approach to communication. Enjoy higher engagement rates and ROI compared to traditional marketing methods, all while easily tracking performance and making adjustments on the fly.
- Organization and Convenience: Presta’s SMS Schedule offers the convenience of planning and sending messages at optimal times for both you and the recipient, ensuring important messages are not forgotten amidst a busy schedule, scheduling keeps you organized and on top of your communication game
How to Send a Scheduled Text Message
In this video, we will guide you on how to schedule an SMS on the Presta platform. We’ll show you step-by-step instructions on how to log in to your #Presta account, navigate through the setup menu, and create custom filters. By the end of the video, you will be able to effectively communicate with your customers and send personalized messages. Watch the video to learn more and take action to improve your SMS marketing strategy.
Tips for Effective SMS Scheduling
SMS scheduling is a great way to save time and communicate more effectively with your recipients. To help you make the most of it, here are some tips to keep in mind:
- Plan ahead: Take some time each week to schedule messages for the coming days or weeks. This will help you stay organized and ensure that your messages are sent on time.
- Keep it short: SMS messages have a character limit, so try to keep your messages brief and to the point. This will ensure that your recipients can read and understand your message quickly.
- Be considerate: Avoid scheduling messages for early morning or late at night, as this could be disruptive to the recipient. In Kenya, the standard time for sending promotional messages is from 8 am-6 pm. 4. Test it out: Before sending a scheduled message, make sure to test and ensure that it works as expected. This will help you avoid any mistakes and ensure that your message is delivered correctly.
Best Practices for Scheduled Messaging
In addition to the tips above, here are some best practices to keep in mind when using SMS scheduling:
- Personalize your messages: Use the recipient’s name and tailor your message to their specific needs or interests. This will make them feel valued and increase the chances of them taking the desired action.
- Include a call to action: Encourage the recipient to take action, such as visiting your website, accessing the mobile or simply dialling your USSD code. This will help you achieve your marketing or communication goals.
- Keep it professional: SMS messages are a form of business communication, so make sure your messages are professional and courteous. This will help you build a positive brand image and maintain good relationships with your customers.
- Review your messages: Before scheduling a message, review it carefully to ensure that there are no typos or errors. This will help you avoid any embarrassment or misunderstandings.
Conclusion:
Presta’s SMS Schedule is an excellent tool that can help you save time and streamline your daily tasks. If you follow the tips and best practices outlined in this article, you can maximize your time and achieve your communication goals more efficiently. Whether you’re a microfinance institution or a savings and credit cooperative, SMS scheduling is worth considering.
It’s time to try SMS scheduling and maximize your time with Presta’s SMS Schedule. Follow the tips and best practices outlined in this article.
Ready to start sending SMS?
To activate it, you can contact support at +254 711 082 442. Or Schedule a Demo
